Netflix’s cheaper, the ad-supported plan has been in the news because it was announced to get more subscribers and make up for its falling revenue. It was supposed to come out in early 2023, but a new report says that might not happen and that it might come out in November of this year.
Netflix’s Ad Plan May Arrive Earlier than Expected!
According to a recent report in The Wall Street Journal, Netflix will start the plan with ads on November 1. This is what some advertisers have said. People say that the decision to move up the launch date of the plan could be to compete with Disney+, which is expected to launch its advertising plan in December.
Netflix’s plan to show ads is expected to start in the U.S., Canada, the U.K., France, and Germany, and then spread to other countries.
Netflix has decided not to say anything about it right now and says, “We are still in the early stages of figuring out how to launch a cheaper, ad-supported tier, and no decisions have been made.”
We also know a little bit about how Netflix’s ads work. It is said that Netflix may charge advertisers $65 CPM, which is a lot more than the usual $20 CPM. People say that the OTT platform wants to charge about $80 CPM and spend about $20 million per year.
There will probably be talks, and it will be interesting to see what Netflix and the advertisers agree on. People think that Netflix wants to show ads for only 4 minutes per hour, which isn’t too long. It has also put Jeremi Gorman and Peter Naylor in charge of its advertising business. Both of them used to work for Snap Inc.
People say that the new plan with ads will cost between $7 and $9, but this could be less in India. Some rumors have said that the plan might not include all of Netflix’s content and that some content might not have ads. There may not be a way to download movies and TV shows to watch when you don’t have internet access, and the plan may only support a 480p resolution.
We still don’t have any solid information, but if Netflix plans to launch in two months, we expect it to tell us soon. When we hear something about this, we’ll let you know. So, stay tuned, and let us know in the comments below if you are willing to get Netflix’s cheaper plan with ads.