As an organization, Apple rarely shows up at major trade shows like CES or E3. Thank you very much, but the most valuable firm in the world hosts its events. Apple has product announcement events several times a year, where it presents its latest offerings to the press and industry professionals in a theatre (or on a computer screen). Apple’s millions of devoted customers can watch these “Special Events” online.
There’s no reason Apple can’t continue to invent and unveil brand-new items at a string of events in years like 2020 and 2021. The year 2021 had four major product launches: the Mac on October 18th, the iPhone on September 14th, the spring event on April 20th, and the WWDC on June 7th. In 2020, there was an additional celebration in November.
There have been two Apple events in 2022 so far. The new iPhone SE, iPad Air, Mac Studio, and Studio Display were all introduced at Apple’s Peak Performance spring event on March 8. At the Worldwide Developers Conference keynote in 2022, Apple announced macOS Ventura, iOS 16, iPad 16, and the M2 MacBook Air and M2 MacBook Pro.
What could Apple have in store for the remainder of 2022 and the first half of 2023 in terms of events and new product launches?
When is Apple’s next event?
Apple has officially announced that its September event will take place on September 7 at 10 am Pacific Time (PT). The logo for the event features an apple amid a starry landscape and the slogan “Far out.” What does it all mean?
At the event, Apple is likely to unveil the iPhone 14 and Apple Watch Series 8. In addition to a new iPad and maybe some Mac improvements, a new version of AirPods Pro is also expected this fall. Most of these will probably be shown off during a later October event.
Many of the invitations suggested that this was the return of in-person Apple events, with attendees asked to confirm their attendance at the Steve Jobs Theater on the Apple Campus. This is a radical departure from the activities of a previous couple of years, albeit it is unknown how much of the event will take place in person and how much will be prerecorded.
What happens at an Apple Keynote?
In the past, Apple has held keynote addresses at live events to introduce new products and announce upcoming plans.
After the outbreak, Apple has stopped holding in-person events but instead hosts internet broadcasts that are open to everyone.
Even though Apple typically organizes four of these events annually, the company has been known to skip the spring event and the October event on occasion. If Apple’s year is anything like it has been in the past, it will look like this:
- March/April (often includes iPads, iPhone SE)
- June (WWDC – mostly software, sometimes high-end/pro hardware)
- September (iPhones and Apple Watches)
- October (iPads, consumer-focused Macs, and other products)
What time will the next Apple event start?
The normal start time for Apple events is 10 am Pacific Time (1 pm Eastern Time/ 6 pm UK Time).
For our international readers, that means:
- US: at 10am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and 2 pm (AST/ADT)
- UK: at 6pm (GMT/BST)
- Europe: at 7pm (CET/CEST)
- India: at 10.30pm (IST)
- Australia: next day at 1am (AWST/AWDT), 2.30am (ACST/ACDT), 3am (AEST/AEDT)
- New Zealand: next day at 5 am (NZST/NZDT)
Apple events usually last between one and two hours.
October 2022 event
- Tuesday 12 October 2022 – predicted
Wondering what date to pencil in for 2022? The October events of the past have (or haven’t) taken place on the following dates, so we anticipate an event on Tuesday 12 or Wednesday 13 October.
- 2021: Monday, October 18
- 2020: Tuesday, October 12
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
- 2016: Thursday, October 27
- 2015: No event
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
What will Apple launch in October 2022?
Keeping with tradition, it appears that Apple will be releasing new Macs and iPads at their October event. In general, you can anticipate seeing:
- Following the launch of the M2 MacBook Pro and Air, the M2 Mac mini is a safe bet, but we could also see an M2 Pro Mac mini.
- If an M2 Pro Mac mini makes an arrival you can expect to see the M2 Pro MacBook Pro models in 14-inch and 16-inch variants.
- A new iPad Pro is also thought to be coming soon with an M2 processor.
- But the biggest impact could be from the 10.2-inch iPad, which could be getting a bit of a redesign.
- We could also see a new Mac Pro – indeed it’s now two years since Apple announced the move away from Intel.
- There is no 27-inch iMac model (at least for now) but there are plenty of rumors that a new iMac Pro is coming. A 24in iMac update is not happening until 2023
Spring 2023 event
We don’t know when Apple will hold its first event in 2023, but here’s when the spring events have taken place for the last ten years:
- 2022: Tuesday, March 8 (virtual event)
- 2021: Tuesday, April 20 (virtual event)
- 2020: No spring event due to COVID-19 lockdown, but iPhone SE launched on April 24
- 2019: Monday, March 25
- 2018: Tuesday, March 27
- 2017: No spring event
- 2016: Monday, March 21
- 2015: Monday, March 9
- 2014: No spring event
- 2013: No spring event
What will Apple launch in spring 2023?
Knowing what Apple doesn’t release in the fall of 2022 can help us better anticipate what will arrive in the spring of 2023. Even so, speculations of a new Apple TV and HomePod are circulating. Since the most recent iPhone SE appeared in 2022, we shouldn’t expect a new model to arrive until 2024, as is the norm.
WWDC 2023 event
The beginning of June 2023 is a fair bet for WWDC23. The conference is almost always held in the first week of June, with the possible exception of 2020. Check out the below calendar for a look at when WWDC has begun in years past. The keynote speech takes place every Monday of the event’s week-long duration.
These are the dates of the last ten WWDC conferences:
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
- WWDC 2016: June 13-17
- WWDC 2015: June 8-12
- WWDC 2014: June 2-6
- WWDC 2013: June 10-14
- WWDC 2012: June 11-15
What will Apple launch at WWDC23?
We may expect to see iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17 unveiled at this year’s Worldwide Developers Conference (WWDC).
Sometimes new hardware is introduced at WWDC as well, and it’s usually the kind of thing that developers are interested in, like “Pro” model Macs. At WWDC 2022, new versions of the MacBook Pro and MacBook Air were introduced.
